A SELDOM-SEEN WONDER
Black Badge Ghost Ékleipsis, a celestial private collection car from Rolls-Royce, is inspired by the captivating allure of a solar eclipse.
I unfolded the narrative behind each feature, delving into the themed craftsmanship that defines the car’s character
On social media, we explored a fresh storytelling approach to elevate our campaign. Drawing inspiration from the awe-inspiring spectacle of a social eclipse, a long-form story shared on IG Stories invited users to pause and immerse themselves in a tale of wonder; the story of a young boy yearning to seize and encapsulate the celestial phenomenon.
Our social media channels ignited excitement on October 14 2023, as we synchronised our campaign to coincide with the solar eclipse gracing the skies of North, Central, and Southern America.
