A COACHBUILT HAVEN OF TRANQUILLITY
The third Droptail commission from Rolls-Royce Coachbuild — the most exclusive devision of the brand — required a digital presence that reflected its serene and tranquil character. Collaborating with a team of creative directors and designers, I was responsible for structuring the webpage, writing detail-driven narratives, and strategically planning the social media campaign.
To ensure a distinct departure from the previous Droptail releases, I aligned the opening copy with the page’s aesthetic, emphasising their shared values of purity, refinement, and tranquillity.
Delving deeper into the webpage, in-depth descriptions unveil the unparalleled craftsmanship behind the hand-built motor car, reaffirming Rolls-Royce’s legacy of excellence and bespoke artistry.
On social media, our Instagram and Facebook stories explored the product features in additional detail, offering users further insight into the Droptail Arcadia’s inspiration, material composition, and craftsmanship. Each story focused on a particular ‘theme’, allowing us to expand upon a new aspect of the car over the course of the campaign.
A four day social media campaign highlighted Arcadia Droptail’s key design features, inviting audiences to discover the full story on the webpage.
