My journey into copywriting began with freelancing, where I spent my days crafting articles for wellness brands. This early experience — along with a lifelong love for reading, writing and film — lit a fire in me for the world of advertising and the boundless creativity it fosters.

Fast forward, and a year into freelancing I joined AKQA London. Here, I've been soaking up the magic of creative concepting and channelling my ideas into compelling narratives. I currently play an integral role on the Rolls-Royce Motor Cars account, working on all aspects of campaigns — from photography and sound briefs, social media strategies, copywriting, and content management

I'm driven by the power of storytelling and committed to elevating brands through creativity and ingenuity, both now and in the future.