UNVEILING A RARE JEWEL
Amethyst Droptail is the second bespoke Droptail commission from Rolls-Royce Coachbuild. Recognised by its two-tone purple exterior and sublime material composition, this singular motor car was introduced to the world through a striking webpage and strategic social media campaign.
As lead content planner and copywriter, I conceived Arcadia Droptail’s webpage narrative and day-to-day social media plan, emphasising detailed product descriptions to convey the unparalleled craftsmanship behind its design.
Pairing detail-focused descriptions with our stunning campaign imagery, I told in-depth stories behind the motor car’s craftsmanship, exploring its design intricacies through an editorial-style lens.
On social media, a 4-day campaign emphasised Droptail Arcadia’s main product features, leaving room for further exploration on the webpage.
